When you come across a particularly useful but long piece of information, paraphrasing or summarizing is the route to take to insert it in your paper. Don't forget, you do need to cite your sources when you paraphrase. Below are some examples:
- The Quotation: “In a corporate climate obsessed with finding the secret recipe for cool, there are still more in-school resources to tap” (Klein, 1999).
- Bad paraphrasing: As corporations continue to fixate on finding the secret to being ‘cool’, they have yet to tap all the in-school resources.
- Good paraphrasing: American youth are the ultimate prize for multinationals – and what better way to exploit this market segment than through the school system (Klein, 1999).
Klein, N. (1999). No Logo. New York: Picador USA.
The librarians will be glad to look over a paraphrase if you are unsure if it is appropriate.